AREA

       STRATEGIC GOALS

INFORMATION AND PROMOTION

• BUILDING AWARENESS OF BRAND OF „POLAND” IN LONGTERM PERSPECTIVE
• COMMUNICATING OF COMPETETIVE ADVANTAGES OF POLISH HIGHER EDUCATION SYSTEM
• PROMOTION OF CHOSEN EDUCATION PROGRAMS

RECRUITMENT

• STUDENTS ON POLISH UNIVERSITIES
• INCREASING NUMBER OF STUDENTS AND ACADEMIC EXCHANGE PROGRAMS
• INCREASING NUMBER OF PARTNERSHIPS BETWEEN UNIVERSITIES

CAREER

• INCREASING NUMBER OF CHINESE STUDENTS AND GRADUATES, GAINING PROFESSIONAL EXPERIENCE IN POLAND
• INCREASING NUMBER OF PARTNERSHIPS BETWEEN UNIVERSITIES AND BUSINESS REPRESENTATIVES IN THE LOCAL AND INTERNATIONAL DIMENSION

INVESTMENTS

• INCREASING AWARENESS OF INVESTMENT POTENTIAL OF POLAND  IN CHINA, ESPECIALLY IN THE AREA OF INNOVATION, RESEARCH & DEVELOPMENT, ADVANCED SERVICES ETC.